Invasion of Privacy doubled the previous streaming record — held by Taylor Swift’s Reputation — by the middle of the week. It is now the fifth most-streamed album ever on Apple Music, passing The Weeknd’s Starboy and Ed Sheeran’s Divide.
Debut albums usually don’t set streaming records — and they definitely don’t break records set by Taylor Swift — which makes this an even more impressive accomplishment for Cardi B.
As for Apple Music, which just hit 40 million subscribers, it continues to show it can stand toe to toe with Spotify, at least when it comes to hip-hop streams, despite the massive gulf in users. Invasion of Privacy is just the latest in a growingline of massive debuts for hip-hop artists on the service, and it likely won’t be the last.