At just 28, Ayesha’s become quite the powerhouse with her show Ayesha’s Home Kitchen, her own cookbook, and 5.2 million — and now she’s the first CoverGirl spokesperson who’s not an actress, singer, or influencer.
Ukonwa Ojo, the brand’s global senior vice president, said that choosing Ayesha to represent the brand is an opportunity to represent the ‘every day’ woman.
“We realized we were casting a certain genre of CoverGirls, but in reality there’s so many beautiful women and men who use makeup for different roles every day. We thought it’d be great to celebrate one in particular, who not only has a different role than we have in the past, but plays a number of different roles, and does so really successfully and is admired for millions because of it.”
Ayesha released an official statement herself ,saying:
“My philosophy is all about seeking joy and creating balance in life. I’ve shared a lot about how I do this with food, family and faith, and now – through my partnership with CoverGirl – I want to share how makeup helps create those moments of happiness, confidence and self-expression.”