As previously reported, “Bad” has inspired numerous memes and tweets playing off the song’s “raindrop, drop top” lyrics. A 60-second clip of Migos of performing “Bad” in Lagos, Nigeria, posted to Twitter Dec. 20, has also helped the song’s profile surge.
“Bad” tops the Streaming Songs chart for a second week with 35.3 million U.S. streams (up 9 percent) in the week ending Jan. 5, according to Nielsen Music. The majority of its streams stem from YouTube (19.3 million), followed by Spotify (9.2 million). The track also leads the audio subscription services-based On-Demand Streaming Songs chart for a second week (15.9 million on-demand clicks, up 7 percent).
“Bad” pushes 4-2 in Digital Song Sales (76,000 downloads sold, down 35 percent; most songs dropped significantly in sales in the tracking week, following a hearty prior sales frame that included Christmas-week shopping) and nears the Radio Songs chart, gaining by 34 percent to 20 million in airplay audience. On R&B/Hip-Hop Airplay, it bounds 14-6 as the chart’s Greatest Gainer (up 31 percent to 16.2 million in audience at the format).
“Bad” additionally takes over atop Billboard’s Hot R&B/Hip-Hop Songs and Hot Rap Songs charts.